I think that my ads did not convey the mood board. My mood board had a very laid back feeling. It also had a feeling of summer. Considering the weather right now I couldn't take the pictures outside and in the setting that I wanted too. The pictures turned out mostly dark with dull colors. This was not the mood I was trying to convey. I attempted to make the pictures seem more joyous with words and slogans. I think that the words helped with the pictures. Although the mood that I intended was not conveyed I think that the ads were successful for my product.